Robert Wood Johnson Foundation ? Applying Behavioral Economics to Perplexing Health and Health Care Challenges
Synopsis:
Studies have shown that financial incentives can, but don?t always, change behavior. Additionally, researchers have shown that small changes in design, layout and framing can have profound impacts on the choice behavior of consumers. Increasingly, interventions based on behavioral economic theory are finding their way into policy and practice, and we are interested in accelerating the rate at which the principles and tools of this discipline are evaluated and, if successful, applied to health and health care. We also hope to increase the number of behavioral economists addressing health and health care issues.
By recognizing that individual decision making is flawed and influenced by common decision errors, behavioral economics offers insights that might be missed by the models of conventional economics, which typically assume we all act rationally all the time. For these reasons, a behavioral economics approach may provide richer models for interventions.
Through this solicitation, we seek innovative proposals that apply the principles and frameworks of behavioral economics and choice theory to persistent and perplexing health and health care problems. Through either careful secondary data analysis or experimentation, we hope to discover new interventions and insight that have potential to dramatically improve the way health care is delivered and health is promoted and preserved. We are particularly interested in supporting experiments that test innovative solutions to the challenges of obesity and consumer engagement.
We encourage proposals from individuals from a range of disciplines, including, but not limited to behavioral economics, decision theory, economics, public health, sociology, psychology, marketing, nursing and medicine.
Deadline for Brief Proposals: Nov. 2, 2011
The official announcement and description of this opportunity may be found on the funding agency?s website:
http://www.rwjf.org/applications/solicited/cfp.jsp?ID=21372&cid=XEM_2762652
via Funding Opportunities ? Robert Wood Johnson Foundation ? Applying Behavioral Economics to Perplexing Health and Health Care Challenges.
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